[overview]

New electrolyte brand entering a crowded wellness market

THRSTY is a UK hydration brand selling premium electrolyte sticks in 30-pack boxes, built around a subscription-first model. It was launching into a wellness market dominated by established players, with zero awareness and one product to sell. The brand needed a store that earned trust on the first visit and made subscribing the obvious choice.

[challenge]

No awareness and only one product to sell

With no audience and no brand history, the store had to do the selling on its own – look premium next to category leaders, explain the value in seconds and turn first-time visitors into subscribers. And the whole launch had to fit into a single month.

• No trust yet – a new brand in a saturated niche
• Products that look almost identical to competitors
• A full e-commerce cycle compressed into 30 days
• Subscription adoption that had to feel effortless

[review]

[approach]

Full store designed and built in 30 days

We ran research, UX, design, development and QA as one compressed cycle with an expanded team. The result is a mobile-first store centred on flavour exploration, with a transparent choice between subscription and one-time purchase.

• Custom bundle builder for full control over the box
• Subscription-first purchase flow and upsell logic
• Custom PDP with a bold, high-contrast visual identity
• Speed, SEO-ready structure and cross-device QA
• Competitor and wellness brand research to set the direction
• Fluid animations and micro-interactions across the store

[images-1-2]

[outcome]

On-time launch with a 3.13% conversion rate

THRSTY went live in 30 days with a store that looks like a category leader from day one. The store converts at 3.13%, and the bundle builder and subscription flow became the core of how customers buy. After launch we stayed on for ongoing development and optimisation.

[images-3-4]

[services]

Services we provided to the client
to achieve the desired result

For THRSTY we combined brand-led UI design, Shopify development and launch QA into a single 30-day sprint, so a brand with no history could look and sell like an established player from day one.

[services-points]