[overview]

Preparing to enter the U.S. market

Spa-Migo is a leading Canadian manufacturer of premium hot tub covers. While preparing to enter the U.S. market, the company realised its existing Shopify store no longer reflected the premium nature of the product and risked a poor first impression with American customers.

[challenge]

Outdated store holding back the U.S. expansion

What started as a design update became a strategic project: redesign the Canadian store and launch a separate, localised version for the U.S. – without losing existing search rankings or delaying the launch.

• Outdated design that could turn away new U.S. customers
• Low conversion wasting paid marketing spend
• International SEO across Canada and the U.S.
• An outdated product configurator that was risky to update

[review]

[approach]

Redesign for Canada and a separate store for the U.S.

We split the work into clear phases: market research and a shared strategy for both countries, a flexible design system built on the brand book, then development and QA running in two parallel workstreams.

• Market research across Canada and the U.S.
• Flexible UI system adapted for both versions
• Canadian redesign and a new U.S. Shopify store
• International SEO and full QA before launch

[images-1-2]

[outcome]

Sales tripled after the relaunch

Both stores launched smoothly from day one. After the relaunch Spa-Migo tripled its sales and cut bounce rate by 44%, with a site customers find clean and easy to use. The existing product configurator was kept stable for launch to protect the timeline and budget.

[images-3-4]

[services]

Services we provided to the client
to achieve the desired result

For Spa-Migo we combined international strategy, a new design system and Shopify development across two stores, turning a visual refresh into the foundation for the brand's expansion.

[services-points]