[overview]

Premium ice baths without an online store

Nordik Recovery is a Canadian brand of premium ice baths and chillers. It had a great product and an ambitious vision, but no website and no traffic – and the ice bath market was already saturated with similar offerings.

[challenge]

Selling a $1,700 product from zero

We had to enter a competitive market and make Nordik a recognisable brand with no existing online presence. Most competitors had sterile, forgettable websites, and the store had to convince visitors that a high-ticket product was worth it.

• No online store or traffic to start from
• Strong competition and uniform design in the niche
• A high product price that had to be justified through design and UX

[review]

[approach]

Premium design with a simple purchase flow

We applied a comprehensive approach – from audience and competitor research to a unique design and technical optimisation – combining a premium visual style with high functionality and ease of use.

• Audience and competitor research to find visual gaps
• Clean, modern design for a young, active audience
• Optimised site structure, product pages and navigation
• Loading speed, mobile responsiveness and seamless checkout
• Cross-device and cross-browser QA before launch

[images-1-2]

[outcome]

1.15% conversion on a $1,700 product

The store reached a 1.15% conversion rate from organic and paid traffic on a product averaging $1,700 – above the 1% target – and brought in over 500 orders in its first month. Nordik now stands out in a crowded niche with a store that builds trust and conveys premium quality.

[images-3-4]

[services]

Services we provided to the client
to achieve the desired result

For Nordik we combined research, premium UI design and custom Shopify development to launch a high-ticket brand from zero, with performance and UX optimisation built in from day one.

[services-points]