CRO (conversion rate optimisation) is the practice of increasing the percentage of your store's visitors who buy. On Shopify, that means using data, UX research and A/B testing to remove friction, clarify the buying journey and lift conversion rate, average order value and revenue per visitor – without paying for more traffic.

Do you actually run A/B tests, or just redesign?

We run real A/B and multivariate tests. We form a hypothesis from data, test it against a control on live traffic, and only roll out changes that prove a statistically meaningful lift. Where traffic is too low to test reliably, we're upfront about it and lean on research-led best practice instead.

How is a CRO audit different from continuous CRO?

A CRO audit is a one-time deep-dive – a full review of your store with a prioritised list of conversion opportunities you can action yourself or with us. Continuous CRO is an ongoing programme: each month we run experiments, learn, and compound the wins over time.

How much traffic do I need for CRO to work?

For statistically valid A/B testing you generally need a few thousand sessions and a reasonable number of conversions per month. Below that, we focus on research, heuristic analysis and best-practice UX improvements rather than split testing, so the work still pays off.

What metrics do you optimise for?

Conversion rate is the headline, but we also work on average order value (AOV), revenue per visitor, add-to-cart and checkout completion, and engagement signals like bounce rate and session duration – the full picture of how your store turns visits into revenue.

What's the free store audit?

It's a short, no-obligation video walkthrough of your store. We record a Loom-style review pointing out the most impactful conversion issues we can see, so you get real value whether or not you decide to work with us.

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CRO & UX Optimisation

CRO & UX Optimisation

Shopify CRO That Turns Traffic Into Revenue

You've already paid for your visitors. We help more of them buy, with audits, A/B tests and UX work that moves revenue.

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5.0

Based on 35 reviews

300+

Shopify stores built

100%

Job Success Score

Certified

Shopify Partner

Brands we've designed for

Why Teplin

CRO that's tested, not guessed

Plenty of agencies redesign in the name of "best practice" and call it CRO. We use data and live experiments to prove what actually moves revenue for your store, your customers, your products.

Creating Value

01/05

Real A/B testing

We form a hypothesis from data, test it against a control on live traffic, and only roll out what proves a real lift. No "trust us, it'll convert better".

02/05

Research before redesign

Analytics, heatmaps, session recordings and user research tell us where visitors hesitate and drop off, so we fix real problems, not imagined ones.

03/05

We design and ship the fix

Most CRO agencies hand you a report and disappear. We're designers and developers too, so we implement the winning changes properly, end-to-end.

04/05

Beyond conversion rate

We optimise the full revenue picture, including AOV, revenue per visitor, add-to-cart and checkout completion, not just one vanity metric in isolation.

05/05

Compounding, not one-off

CRO is a programme, not a project. Each test teaches us something about your customers, and those learnings compound into bigger wins over time.

Curious where you're losing sales?

Get a free video audit and we'll show you the biggest leaks in your funnel.

Request my free audit

AUDIT · YOURSTORE.COM

Free store audit / 5 slots a week

Find out what's holding back your store's conversion

A senior team reviews your store and sends a PDF with 3 concrete, prioritized findings.

1

Drop your store URL

2

Our senior team reviews it

3

Receive PDF report in your inbox in 48 hours

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5.0

35 reviews

300+ Shopify stores built

CVR 2.03% → 4.6% after audit

What's included

Everything in our CRO & UX service

From the first audit through to a running experimentation programme, we handle research, design, build and analysis under one roof.

The CRO mindset

More traffic isn't the only way to grow

Most brands pour budget into ads to bring in more visitors, while the store quietly leaks most of them at the product page, the cart and the checkout. Fixing those leaks is usually cheaper, faster and more durable than buying more clicks.

A one-point lift in conversion rate flows straight to revenue, on every visitor, every month, forever. That's the compounding power of CRO and why it's one of the highest-leverage things you can do with a store that already has traffic.

Find your leaks

Hypothesis

Test

Learn

Repeat

Our process

How our CRO programme works

A continuous loop, not a one-off fix. Each cycle compounds on what we learned in the last.

01

Research

Analytics, heatmaps, recordings and user research to find where the funnel leaks.

02

Hypothesise

We turn findings into prioritised, testable hypotheses ranked by expected impact and effort.

03

Test

Designed and built variations run as A/B tests on live traffic, with proper statistical rigour.

04

Implement

Winning variations ship permanently into your Shopify store, clean and fast.

05

Learn & repeat

Every result feeds the next hypothesis, so wins compound month over month.

Selected work

Conversion results we've delivered

Real lifts in conversion and order value across beauty, supplements and fashion.

Shopify Plus

Ovrload

Shopify redesign for a creatine gummy brand that took conversion from 2.03% to 4.6%.

4.6% CVR

+32% AOV

View case study

Shopify

Bonz

Luxury New Zealand fashion brand with a premium, brand-led redesign and Shopify migration.

+33% CVR

+21% AOV

View case study

View all work

CRO is a programme, not a project

The best CRO never stops

A single audit finds the obvious wins. The real compounding comes from running experiments month after month, with each test teaching you more about your customers. Most CRO clients work with us on an ongoing retainer for exactly that reason.

Explore retainer plans