[overview]

Platform for creating family life story books

StoryKeeper is an online store for family albums and life story books with a built-in online editor. The product is aimed at adult and senior users, so a simple, intuitive interface is critical – and the existing site was getting in the way of people telling their stories.

[challenge]

Older users getting lost in the album builder

Customers complained about a confusing interface, many got lost in the album builder and left orders unfinished, and the checkout path left them unsure how to complete a purchase. Our goal was to cut drop-off in album creation by 1.5–2x.

• Complicated interface for users with lower digital literacy
• High abandonment rate in the album builder
• Unclear checkout flow at every step

[review]

[approach]

Simpler journey built for adults and seniors

We started with a competitive audit and usability review, rebuilt the site structure and navigation, then designed a calm, warm interface with large, legible type – made specifically for adults and seniors.

• Research, competitor audit and usability analysis
• New site structure and a streamlined order process
• Step-by-step builder with a visible progress bar
• Full mobile optimisation and revamped product cards

[images-1-2]

[outcome]

Album creation conversion up by 48%

The redesign lifted album creation conversion by 48% and cut bounce rate by 64%. Users now always know where they are and what's left to complete. We have been supporting and developing the platform as a headless Shopify build since September 2024.

[images-3-4]

[services]

Services we provided to the client
to achieve the desired result

For StoryKeeper we combined UX research, accessible interface design and a headless Shopify build, then stayed on for ongoing support as the product kept growing.

[services-points]