[overview]

Creatine gummies sold on subscription

Ovrload is a UK Shopify brand selling creatine gummies, mostly on subscription. The company wanted to refresh its online presence and, most importantly, improve key business metrics – the original site simply wasn't built for subscription products and needed a complete overhaul.

[challenge]

Old store not built for subscription sales

At the start, the store converted at 2.03%. The design wasn't optimised for how customers interact with subscription products, and there was no reliable historical data – no bounce rates or conversion benchmarks to build on.

• Outdated design not built for subscription products
• A 2.03% conversion rate losing sales opportunities
• No historical data to set a baseline

[review]

[approach]

Step-by-step subscription purchase funnel

We designed a step-by-step purchase funnel where customers choose their subscription frequency and flavours, built every page for speed, and handled everything from Shopify development to testing and launch.

• Step-by-step subscription and flavour selection
• Fast-loading pages and frictionless navigation
• Custom theme with a headless architecture
• End-to-end delivery: design, build, QA and launch

[images-1-2]

[outcome]

Conversion rate up from 2.03% to 4.6%

Conversion rate rose from 2.03% to 4.6% and average order value grew by 32%. The new store looks premium, loads fast and makes subscribing the easiest way to buy – a clear user journey built on performance, not guesswork.

[images-3-4]

[services]

Services we provided to the client
to achieve the desired result

For Ovrload we combined UX/UI design, Shopify development and QA in one end-to-end engagement focused on a single goal: turning more visitors into subscribers.

[services-points]