[overview]

Gear and coaching for goalkeepers

ORCA is a UK brand for goalkeepers: gloves, balls and training equipment engineered for grip and comfort, plus group training and coaching for players from under-8s to semi-pros. The brand wanted one store that sells both the gear and the training.

[challenge]

Gear and training sold through separate channels

Products, subscriptions and training sessions lived in different places, so families had no simple way to buy gloves, subscribe to replacements and book a session in one visit. The store had to handle all three without feeling complicated.

• Products and training bookings split across channels
• No subscription option for gear that wears out
• Sizing questions slowing down glove purchases

[review]

[approach]

Single store for gear, subscriptions and bookings

We designed a store where every path leads to the pitch: shop by category, pick the right glove size, subscribe for regular replacements or book a group session by age group and venue.

• Category shopping for gloves, balls and training gear
• Subscription options with built-in savings
• Group training booking by age group and venue
• Size guide and FAQs to make sizing easy
• WhatsApp community and newsletter sign-ups in the journey

[images-1-2]

[outcome]

Equipment and coaching now sold in one place

ORCA now sells equipment, subscriptions and coaching through a single Shopify store, with a launch offer, WhatsApp community and newsletter built into the journey. Players and parents can go from glove sizing to a booked session in a few clicks.

[images-3-4]

[services]

Services we provided to the client
to achieve the desired result

For ORCA we combined UX/UI design and custom Shopify development to bring products, subscriptions and training bookings into one coherent store.

[services-points]