[overview]

Premium straps for luxury watches

Helvetus is a Swiss e-commerce brand selling premium rubber straps and tools for luxury watches, trusted by over 35,000 customers. The store needed to match the quality of the product and make finding the right strap for each watch model effortless.

[challenge]

Customers struggling to find the right strap

With a catalogue split across watch models, sizes and colours, customers struggled to find the right strap and often turned to support for help. The navigation, layout and usability needed a complete rethink, not a refresh.

• Navigation that made the right strap hard to find
• Layout and usability holding back conversion
• Too many support inquiries about fit and options

[review]

[approach]

Complete redesign and rebuild from scratch

We redesigned and rebuilt the store from scratch, staying detail-oriented and conversion-focused at every step – from finding the right strap to the cart.

• Strap finder by watch model and size
• Rebuilt navigation and product layout
• Frequently bought together and tool upsells in cart
• Trust blocks: warranty, free shipping, no import fees
• Enhanced mobile responsiveness across the store

[images-1-2]

[outcome]

More sales and fewer support questions

The rebuild increased conversion rate by about 20%, with a direct positive impact on revenue. Clearer navigation and structure also reduced customer support inquiries and strengthened the brand's image.

[images-3-4]

[services]

Services we provided to the client
to achieve the desired result

For Helvetus we combined UX/UI design, a full Shopify rebuild and conversion optimisation, treating every page as one path to the right strap.

[services-points]