[overview]

Swiss filtration and mixing technology

DrM is a Swiss engineering company behind industrial filtration and mixing technologies such as FUNDABAC® and FUNDAMIX®. Its systems are modular and built around each customer's process, and the website needed to explain that depth to engineers and procurement teams.

[challenge]

Complex technology that was hard to explore online

Highly technical solutions were hard to navigate online, and the site didn't communicate DrM's track record of innovation or its focus on sustainable, long-term performance.

• Technical products that were hard to explore
• An innovation story buried in dense content

[review]

[approach]

Content restructured around buyer needs

We restructured the content around what buyers care about – proven innovation, tailored solutions and sustainable performance – and designed a clean, modern interface that makes complex technology easy to explore.

• Information architecture for complex B2B products
• Modern visual design rooted in the brand
• Solution pages built around customer processes
• Responsive build across all devices

[images-1-2]

[outcome]

Website that reflects the quality of the engineering

DrM now has a website that presents decades of innovation with clarity, helps engineers find the right system faster and gives the sales team a stronger first impression in every conversation.

[images-3-4]

[services]

Services we provided to the client
to achieve the desired result

For DrM we combined information architecture, UX/UI design and Shopify development to turn complex industrial technology into a clear, credible digital presence.

[services-points]