[overview]

Luxury fashion made in New Zealand

Bonz is a luxury fashion brand designed in Queenstown and made in New Zealand, known for knitwear in merino and possum fur and statement shearling jackets. The brand needed an online store that felt as premium as the pieces it sells.

[challenge]

Old site not matching the quality of the brand

The previous site didn't reflect the craftsmanship behind the collections. With a catalogue of 300+ high-value products, browsing and decision-making had to feel effortless before a customer would commit to a $2,000 jacket.

• Design that didn't match a luxury brand
• A large catalogue that was hard to browse
• A platform migration without disrupting sales

[review]

[approach]

Shopify migration with a brand-led redesign

We migrated the store to Shopify and built a brand-led design around large imagery, material stories and clear product details, then optimised the paths from collection to checkout.

• Premium, brand-led redesign
• Migration of the full catalogue to Shopify
• Product pages with materials, care and sizing
• Collection filtering and CRO on key pages

[images-1-2]

[outcome]

Higher conversion and average order value

The new store lifted conversion by 33% and average order value by 21%, giving Bonz a digital experience that matches its craftsmanship and supports sales of its most premium pieces.

[images-3-4]

[services]

Services we provided to the client
to achieve the desired result

For Bonz we combined brand-led design, a Shopify migration and conversion optimisation to elevate the whole online experience for a luxury audience.

[services-points]